Content audits are a way of excel-ifying your website. With the help of a worksheet, all webpages, titles, descriptions, links to other pages, tags, and images are catalogued and recorded.
The purpose of a content audit is to track of the metadata of your website. So if you, for example, take down a page, you can easily find what other pages link to that one. Content audits allow you to ensure the information on the website is relevant and up-to-date, and any stale content is easily identified and and removed.
Marketing managers, communicators, and SEO experts all have their own reasons for conducting a content audit. For the nonprofit information manager, a content audit allows for analysis and management of the content of your website, which is the digital version of your organization.
Here are six reasons why content audits are an excellent idea:
If you want to get started, here is a great template published by 4Syllables, <http://4syllables.com.au/resources/content-audit-template/>
For the past few months I have been working on a lengthy search engine optimization (SEO) project and as an information guru, it has been truly fascinating!
The job of a search engine is to respond to a user’s query with a list of best and most appropriate websites. Search engines evaluate websites based on certain criteria such as content, URLs, headings, site speed, responsiveness, and history. For a website to be viewed favourably by a search engine, its data needs to be kept clean, tidy, and well organized. Each page, post, or image must be categorized and labelled properly. Anything stale, outdated, or unused must be removed. An SEO checklist for website is enormous, but it reflects the best practices for managing information.
Here are a few tips to both manage your websites information and optimize search engines:
SEO, like information management, is an ongoing process, they both require regular maintenance, and nothing should be categorized as ‘miscellaneous’.
If you are interested in learning more about SEO or managing information, contact me and I will send you some great resources!