Posts Tagged “SEO”

Six Reasons For A Content Audit Of Your Nonprofit’s Website


 
Content audits are a way of excel-ifying your website. With the help of a worksheet, all webpages, titles, descriptions, links to other pages, tags, and images are catalogued and recorded.
 
The purpose of a content audit is to track of the metadata of your website. So if you, for example, take down a page, you can easily find what other pages link to that one. Content audits allow you to ensure the information on the website is relevant and up-to-date, and any stale content is easily identified and and removed.
 
Marketing managers, communicators, and SEO experts all have their own reasons for conducting a content audit. For the nonprofit information manager, a content audit allows for analysis and management of the content of your website, which is the digital version of your organization.
 
Here are six reasons why content audits are an excellent idea:

 

  1. You won’t lose track of what is published online. As your organization develops over time, priorities and focus shift. Content audits ensure your website stays accurate and reflective of the organization.It ensures a solid mental model.
  2. A mental model is a spatial map, it’s your vision of the flow of the website or the path a visitor will take to go through the website. Auditing the content of your website ensures the user’s experience is what you want it to be.
  3. Know what is there. Organizations get called upon to show what they know and do regularly –for grants, awards, audits, stakeholders, etc. Rather than rewriting and recreating each time, a content audit allows you to quickly and easily find what has already been done.
  4. At a glance you will be able to conduct an evaluation of your website. That means that regularly, say monthly, you will be able to see what is on your website and evaluate its purpose and relevance.
  5. People normally visit websites to find information. Negative feedback of your website will most likely be about this. A content audit allows for an analysis and constant improvement of the information flow.
  6. Improved Search Engine Optimization. All SEO efforts require an analysis of the content of your website.

 
If you want to get started, here is a great template published by 4Syllables, <http://4syllables.com.au/resources/content-audit-template/>

Optimizing Search Engines with Information Management Principles

Newspaper plane

 

Is SEO just information management? Well, maybe not quite, but it sure helps!

 
For the past few months I have been working on a lengthy search engine optimization (SEO) project and as an information guru, it has been truly fascinating!
 
The job of a search engine is to respond to a user’s query with a list of best and most appropriate websites. Search engines evaluate websites based on certain criteria such as content, URLs, headings, site speed, responsiveness, and history. For a website to be viewed favourably by a search engine, its data needs to be kept clean, tidy, and well organized. Each page, post, or image must be categorized and labelled properly. Anything stale, outdated, or unused must be removed. An SEO checklist for website is enormous, but it reflects the best practices for managing information.
 
Here are a few tips to both manage your websites information and optimize search engines:

  • Each web-page should be relevant, useful, and fresh, and have appropriate titles and tags.
  • Irrelevant, out of date, or incorrect information should be deleted.
  • All links must work. All external links should be checked periodically to ensure they are still appropriate.
  • All images should provide informative metadata.
  • Use categories and tags correctly.
  • Know your organization’s keywords and ensure your website supports them.

 
SEO, like information management, is an ongoing process, they both require regular maintenance, and nothing should be categorized as ‘miscellaneous’.
 
If you are interested in learning more about SEO or managing information, contact me and I will send you some great resources!

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