Content audits are a way of excel-ifying your website. With the help of a worksheet, all webpages, titles, descriptions, links to other pages, tags, and images are catalogued and recorded.
The purpose of a content audit is to track of the metadata of your website. So if you, for example, take down a page, you can easily find what other pages link to that one. Content audits allow you to ensure the information on the website is relevant and up-to-date, and any stale content is easily identified and and removed.
Marketing managers, communicators, and SEO experts all have their own reasons for conducting a content audit. For the nonprofit information manager, a content audit allows for analysis and management of the content of your website, which is the digital version of your organization.
Here are six reasons why content audits are an excellent idea:
- You won’t lose track of what is published online. As your organization develops over time, priorities and focus shift. Content audits ensure your website stays accurate and reflective of the organization.It ensures a solid mental model.
- A mental model is a spatial map, it’s your vision of the flow of the website or the path a visitor will take to go through the website. Auditing the content of your website ensures the user’s experience is what you want it to be.
- Know what is there. Organizations get called upon to show what they know and do regularly –for grants, awards, audits, stakeholders, etc. Rather than rewriting and recreating each time, a content audit allows you to quickly and easily find what has already been done.
- At a glance you will be able to conduct an evaluation of your website. That means that regularly, say monthly, you will be able to see what is on your website and evaluate its purpose and relevance.
- People normally visit websites to find information. Negative feedback of your website will most likely be about this. A content audit allows for an analysis and constant improvement of the information flow.
- Improved Search Engine Optimization. All SEO efforts require an analysis of the content of your website.
If you want to get started, here is a great template published by 4Syllables, <http://4syllables.com.au/resources/content-audit-template/>